Ricardo Cidale

Meet Ricardo Cidale, a master at shaping sales strategies and streamlining operations to boost business growth. Ricardo's career, rich with experiences across different sectors and regions, showcases his knack for uncovering hidden opportunities in companies and crafting plans that turn these into real wins. Starting with a strong base in engineering, Ricardo quickly moved into the world of sales and business development, driven by his entrepreneurial spirit and a keen eye for growth opportunities. He's a big believer in lean methods, focusing on making sales processes more efficient and cutting out anything that doesn't add value. Ricardo is not just about ideas; he's also a mentor, sharing his knowledge with up-and-coming sales pros. His blog is packed with useful tips and insights, breaking down complex ideas into easy-to-follow advice to help you and your sales team excel. Here, Ricardo opens up about his professional insights and personal experiences, offering a mix of stories, lessons, and strategies that are valuable for both experienced leaders and those just starting out. Join Ricardo's journey through his blog, where sales meet efficiency and discover how to transform your business approach. Welcome to a space where every word is a step toward improving your business.

3 min read

The power of meaningful conversations for startups.

In the fast-paced, ever-evolving world of lean startups, a powerful strategy has emerged that impeccably aligns with our principles - the practice of meaningful conversations. This is not about passively hearing customer feedback; it's about active...

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10 min read

New externalities shaping the B2B landscape

Starting around 2019, the global landscape began to shift in ways few could have predicted. Business and Software as a Service (SaaS) providers found...

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